GOOSEBUMPS

CONCEPT

DESIGN, ART DIRECTION

With an impressive total of 62 books in the widely beloved series, Goosebumps is now turning 30 years old, captivating readers of all ages across the globe. In honor of the series’ upcoming milestone 30th anniversary and to boost overall book sales, Scholastic Books has re-branded the highly popular children’s book series Goosebumps. The rebranding initiative aims to attract a fresh, younger audience while also encouraging previous fans to revisit the thrilling stories they once loved.