PACKAGE DESIGN + ART DIRECTION + COPYWRITING

Brief : Develop packaging systems for global fashion and lifestyle brands across core, seasonal, and specialized sock and hosiery programs. Create packaging that feels distinct to each brand while maintaining strong shelf presence and meeting the requirements of major retailers including Walmart and Amazon.

Outcome : Designed and art directed packaging across a range of mainline and seasonal collections, developing visual systems that balanced individual brand identities with clear product communication and retail impact. Led packaging copywriting and messaging development, including product callouts, benefit-driven language, and supporting copy tailored to each brand and program. Created specialized holiday gift box packaging for Reebok and Buffalo, translating each brand’s visual identity into elevated seasonal executions while maintaining consistency across broader product assortments and retail environments.

NYFW Collection & Visual Direction

ART DIRECTION + GRAPHIC DESIGN + ILLUSTRATION

Brief : Create visual assets for Anna Sui across runway, fashion, and brand collaborations while staying true to the designer’s distinctive romantic, rock-and-roll aesthetic. The work needed to feel expressive and highly visual while translating seamlessly across fashion, event, and promotional touchpoints.

Outcome : Developed creative across multiple Anna Sui projects, including artwork and apparel graphics for the Mustang Unleashed collaboration and original visual assets for the Spring 2026 Desert Blooms collection presented at New York Fashion Week. For Spring 2026, created the official program invitation and original artwork used across runway collateral, helping translate the collection’s visual direction into a cohesive branded experience beyond the garments themselves. The work extended Anna Sui’s recognizable visual language through illustration, typography, and graphic design.

CONCEPT

DESIGN, BRANDING & ART DIRECTION

The Bombers is a concept period sports drama developed for HBO, centered around the world of baseball in 1920, a pivotal year in the sport’s history. The show follows a fictional team as they navigate the highs and lows of the game, balancing personal struggles with the pressures of a rapidly evolving era. As part of the concept development, a full suite of promotional materials was designed to bring the world of The Bombers to life. This included a custom DVD box set, fictionalized vintage-inspired baseball cards, and additional press kit assets crafted to capture the tone, and emotional depth of the series.

Art Direction Consultant

Brief : Jorr is a female-founded flavored raw honey spread brand that just launched. Creative consultation focused on providing art direction and visual feedback to refine the brand's aesthetic, ensuring a cohesive visual presence while introducing the brand through a warm, approachable, and elevated aesthetic.

Outcome : Strategic creative consultation led to a significant evolution of Jorr's visual identity. While the existing logo and color palette remained intact, the broader visual direction, including the overall aesthetic and brand presentation was reimagined through creative feedback. The refined visual direction and final imagery supported Jorr's launch, helping introduce the female-founded brand to market with a cohesive first impression.

BOOK COVER DESIGN + ART DIRECTION + MERCHANDISE DESIGN

Brief : Develop a distinctive visual identity for Trust Your Intuition: A Guide to Living Your Authentic Life, beginning with the book cover and extending the creative direction across promotional and branded touchpoints.

Outcome : Designed the book cover and developed the visual direction around themes of intuition, self-trust, personal growth, and empowerment. Extended the book’s visual language across branded merchandise and supporting promotional assets, creating a cohesive identity that carried beyond the publication itself. The campaign also expanded into a large scale Times Square billboard, bringing the book’s message into a highly visible public environment and reinforcing the creative as part of a broader brand experience.

RETAIL DESIGN + ART DIRECTION + ENVIRONMENTAL GRAPHICS

Brief : Develop a cohesive retail display system for AVIA performance socks within high volume Walmart environments. Create a flexible visual system that could scale across multiple fixture types while maintaining strong brand recognition, clear product hierarchy, and immediate shelf impact.

Outcome : Designed and art directed a scalable in store system across dump bins, pallet displays, and in-aisle fixtures, translating AVIA’s visual identity into high-impact retail environments. Developed clear hierarchy across product, messaging, and promotional elements to create a cohesive and easy-to-navigate customer experience.

BRAND IDENTITY + PACKAGING DESIGN + ART DIRECTION

Brief : Develop a cohesive visual identity for Basic Outfitters and translate it across packaging, retail, and branded touch points. Create a flexible system that felt modern, approachable, and distinctive while supporting a growing range of products and partnerships.

Outcome : Developed the brand identity and packaging system across multiple product categories, creating a consistent visual language through typography, color, layout, and messaging. Extended the brand across specialized programs, including JetBlue Mint amenity socks, while maintaining a cohesive and recognizable identity across consumer and partnership touchpoints.

The Intentional Muse is a monthly publication that invites readers to slow down, savor their days, and weave purpose and creativity into the life they’re already living. Each issue centers around a central theme, exploring what it means to be present and inspired. Original illustrations created for the July, August, and September issues, visually complementing the written content and bringing each theme to life through thoughtful, narrative driven design.

theintentionalmuse.com

ART DIRECTION + EDITORIAL DESIGN + ILLUSTRATION

Brief : Expand the Trust Your Intuition brand into an oracle deck, guidebook, and coloring book with a cohesive visual system across all three products.

Outcome : Art directed and designed the collection using illustration, typography, layout, and color to create a consistent, tactile brand experience across each format.

Logos and branding for a variety of businesses across different industries.